Skip to main content
AccountingStartups / SaaS

Business App Overload: What We Learned at Accountex

By November 29, 2016 No Comments

business app overload

A few weeks ago, our team had the privilege of attending Accountex USA, the leading independent accounting technology conference, along with hundreds of other finance and accounting professionals. The four-day event was held at the beautiful Mirage in Las Vegas, Nevada. We heard from an impressive group of keynote speakers, wined and dined with a few of our favorite partners, and had a little too much fun cruising the Vegas strip. After all the fun (and a few tears from our losses on the tables), there’s one takeaway that really stuck with us from our time in at the show – business app overload.


The above is a snapshot of today’s expansive accounting technology ecosystem – and it’s not even exhaustive. At Acuity, we spend a lot of time navigating the ins and outs of this interconnected web of Saas technologies, but for entrepreneurs and small business owners looking for the right systems to meet their needs – it’s easy to see how overwhelming all the options could become.

While we could geek out for hours about the impact and excitement of modern accounting technology, all of this innovation comes with a price. More choices means more hours devoted to researching and testing the latest and greatest tools and technologies and less time building your empire. With all of these options, it’s easy to get lost in the mix, paying for a multitude of subscription services you rarely utilize to their full potential.

Business app overload is real.

In Barry Schwartz’s seminal book, “The Paradox of Choice,” we learn that everyday decisions, both big and small, have become increasingly complicated due to the overwhelming amount of choices we have. While choice is a vital part of autonomy and fundamental to our well-being, option overload can make you question the decisions you make before even making them, leading to poor decision making, anxiety, stress, dissatisfaction, and even depression.

This solution to all of this decision fatigue? Eliminate some of your choices. It sounds counter-intuitive, but this can greatly reduce stress, anxiety and the busyness of our lives and ultimately give you greater satisfaction from the choices you must make. But, how can you as a busy entrepreneur begin eliminating the massive number of tools at your disposal?

Acuity to the rescue.

No, we can’t promise to eliminate all the stress in your life, but we can help you navigate this ever-expanding accounting ecosystem. We love helping our clients cut through the noise to uncover the very best solutions to elevate their accounting and financial function and, ultimately, their business.

Acuity is not just another tool, another software to learn, another piece of technology to juggle in your stack. We believe business owners have access to all the tools they need to succeed, they simply need expert guidance.

Here’s the takeaway.

For better or for worse, the accounting and financial Saas ecosystem is growing at an exponential pace. Now, more than ever, it’s important to lock down a trusted partner to help you navigate this ever-evolving landscape. Regardless of the size or scope of your business or startup, Acuity can help you hone in on the very best tools to help you meet your financial goals. Suffering from business app overload? We’d love to help. Talk to a financial expert.